Say hello to the ‘no-process’ process

Your brand has its own unique ambitions. We select the right combination of tools to solve your challenges. Now that makes sense.

Our processes are agile. We continuously improve and simplify them. We pick the right combination of insight, strategy, planning and design services to effectively meet the needs of each project. We pursue a methodology that forsakes the ‘big reveal’ in favour of a progressive, iterative approach. One that benefits from ongoing client involvement and continuous evaluation. As a result we arrive at a solution more effectively.

Our iterative agile process


We start with research to understand the existing situation and the drivers of change. We identify the ways a customer interacts with your brand. These insights allow us to build a clear picture of your stakeholders’ needs.

We gather and analyse with a variety of tools:

  • Needs Analysis
  • Brand Audit
  • Personas
  • Competitor Research
  • Metrics Analysis
  • Touchpoint Mapping


We engage clients in workshops to uncover brand meaning. Then we clarify brand differential, market white space and value propositions. We brainstorm creative concepts to communicate the brand vision, and then we plan strategies for delivering meaningful audience engagement.

We plan strategies with proven techniques:

  • Brand Compass
  • Brand Positioning
  • Brand Naming
  • Creative Platform
  • Communication Planning


We harness creativity and deep understanding to build visual identity systems across all touchpoints. Our team of designers, writers and technologists align your brand communications to the creative platform, ensuring consistent messaging and a cohesive brand experience.

We design and build with creative thinking:

  • Brand Identity
  • Internal Branding
  • Digital Branding
  • Retail Branding
  • Environmental Branding


Now you’ve built a strong brand, we manage and monitor brand performance to maximise your investment. We promote continuous brand engagement using integrated campaigns designed to convert your customers into advocates. Our ongoing strategic reviews ensure that your brand stays relevant in changing markets.

We build customer relationships with trust:

  • Brand Guardianship
  • Integrated Marketing Campaigns
  • Measurement
  • Ongoing Strategy Review

See our process in action!

The results »