Improving office efficiency with joined-up thinking

Newman Business Solutions

Newman create integrated business systems for organisations throughout the UK. Their mission is to turn every office into a model of streamlined efficiency. Firebrand have repositioned the brand to match their ambitions.

Services

  • Personas
  • Competitor Research
  • Brand Compass
  • Creative Platform
  • Brand Identity
  • Internal & Digital Branding
  • Integrated Marketing Campaigns

Challenges

  • Differentiate the business in a cluttered marketplace.
  • Develop a memorable brand that communicates true purpose.
  • Create a consistent experience across all customer touch points.

Our approach

Competitor analysys and cusomter profiles workshop

Driven by a clear sense of purpose

We undertook a Competitor Analysis and created Customer Profiles to understand how and where the business must compete. We led brand workshops with the management team to get to the heart of what makes the business unique. These attributes are captured in a ‘brand compass’; a set of rules that drive the organisation forward with clear direction.

Creative platform and brand identity development

A re-energised identity and creative platform

Newman is a business who firmly believe they can make a difference to efficiency in the workplace. Under our guidance this vision was articulated and polished. Key messages are now delivered with simple contemporary illustrations. An inspiring tagline was created, inviting customers to ‘Work a better way’. The new brand livery has been launched across all touchpoints.

Presentation of brand to employees

A united team behind the new brand

Authentic brands work from the inside out and employees are usually at the heart of the customer experience. Firebrand staged an engaging presentation to launch the rebrand internally, ensuring all staff understood what makes the Newman brand different. New tools, such as simplified proposals, are an outward demonstration of greater efficiency. A new emphasis on thought-leadership through their website backs up their beliefs.

Newman brand identity
Newman signage
Newman sales brochure
Rocket
Piggy
Balloon
Octopus
Newman website

Showcase video

The results

88% of employees feel more positive about the company.

150% increase in website engagement.

Enhanced marketplace visibility.

Andrew Deadman

“The team at Firebrand have helped us clearly define what we stand for and have used this to set us apart from our competitors.”

Andrew Deadman, Managing Director, Newman Business Solutions

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