Customers buy from you because you stand for something. And the simpler that vision is, the more powerfully it resonates. So in a marketplace of neverending clutter, we believe that a big idea, expressed simply, is the foundation of a visionary brand. The truth is, those people who believe what you believe are likely to pay more, stay loyal, and tell their friends.
This forward-thinking philosophy works for your organisation throughout the customer journey, turning your prospects into advocates. We work with you to uncover your brand truths, distill your messages and present a coherent, charismatic vision that will inspire both employees and customers alike.
Marketplace clutter from too many messages, in too many channels. If you can define the essence of your brand in just a few simple words, you form the bedrock for conspicuous differentiation. You communicate with clarity and raise visibility.
The marketplace is full of ‘me-too’, undifferentiated competitors. Simplification ensures your brand positioning is sharply focussed. Brand stories then have added resonance and communication is more effective. Customers who know what you stand for, engage with you more readily.
When only competing on price, it’s a race to the bottom. With an authentic purpose at the heart of a brand, the alignment of actions with values becomes automatic. This consistent behavior reinforces trust in the minds of your customers, removing the need to consider alternatives and adding real value.
The cost of acquiring new business remains high. Customers and employees energised with a shared vision, become your greatest brand champions. You believe, they believe. Lasting brand allegiance, coupled with social endorsement, lower the cost of on-going marketing.
If you believe that what you do has real value, it’s likely others will too.
We love to simplify. Expect us to take away anything that doesn’t serve a purpose.
Our size makes us agile but our ‘big brand thinking’ gives you a competitive edge.
Sometimes we might have to take their side, even if it’s an uncomfortable truth.
We believe that working in partnership with you delivers better results, more quickly.
Like any good doctor, we don’t give the answers until we’ve understood the problem.